{"version":"https://jsonfeed.org/version/1","title":"A Mugful of Marketing","home_page_url":"https://a-mugful-of-marketing.fireside.fm","feed_url":"https://a-mugful-of-marketing.fireside.fm/json","description":"Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world.  \r\n\r\n\r\nWe want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are.\r\n\r\n\r\nWhether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss.\r\n\r\n\r\nSo who are we? \r\n\r\nWe are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. \r\n\r\n\r\nWe’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.\r\n\r\n","_fireside":{"subtitle":"10 minute chats on the hottest topics and latest developments in the marketing world.  ","pubdate":"2024-11-05T11:00:00.000Z","explicit":true,"copyright":"2025 by 199 Agency Ltd","owner":"One Nine Nine","image":"https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/9/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/cover.jpg?v=4"},"items":[{"id":"583cd652-8713-4b61-a9df-c11f599bec42","title":"EP18 Improve your Local Marketing Strategy - Part 1 International Markets","url":"https://a-mugful-of-marketing.fireside.fm/18","content_text":"Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!\n\nRecorded on 29/10/2024\n\nOn this episode:\n\n00:45 Introduction\n03:20 What is International Marketing?\n\n\nWhy does Local Marketing work?\nChallenges of Marketing Internationally\nTop tips for successful Regional Marketing\nExamples of International Marketing gone wrong!\nSummary, how to improve your International Marketing Strategy\n\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eBarnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let\u0026#39;s dive into Part 1 where we dissect International Marketing!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded on 29/10/2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this episode:\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:45 Introduction\u003cbr\u003e\n03:20 What is International Marketing?\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWhy does Local Marketing work?\u003c/li\u003e\n\u003cli\u003eChallenges of Marketing Internationally\u003c/li\u003e\n\u003cli\u003eTop tips for successful Regional Marketing\u003c/li\u003e\n\u003cli\u003eExamples of International Marketing gone wrong!\u003c/li\u003e\n\u003cli\u003eSummary, how to improve your International Marketing Strategy\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!","date_published":"2024-11-05T11:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/583cd652-8713-4b61-a9df-c11f599bec42.mp3","mime_type":"audio/mpeg","size_in_bytes":41295021,"duration_in_seconds":1021}]},{"id":"c28f18d6-6a81-4b73-b0e7-fd8a02379a45","title":"EP17 Taking on the big ticketing companies and owning your own marketing data","url":"https://a-mugful-of-marketing.fireside.fm/17","content_text":"Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.\n\nHosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. \n\nRecorded on 02/10/2024\n\nOn this episode:\n00:00 Introduction\n00:44 James Blake takes on the music monopolies!\n02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem\n05:50 How can I own my own data?\n10:00 Is it possible to promote a tour with only your own data?\n11:22 Ethics and accountability\n14:00 What can we learn?\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eHello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.\u003c/p\u003e\n\n\u003cp\u003eHosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded on 02/10/2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this episode:\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n00:44 James Blake takes on the music monopolies!\u003cbr\u003e\n02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem\u003cbr\u003e\n05:50 How can I own my own data?\u003cbr\u003e\n10:00 Is it possible to promote a tour with only your own data?\u003cbr\u003e\n11:22 Ethics and accountability\u003cbr\u003e\n14:00 What can we learn?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.\r\n\r\nHosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. ","date_published":"2024-10-09T12:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/c28f18d6-6a81-4b73-b0e7-fd8a02379a45.mp3","mime_type":"audio/mpeg","size_in_bytes":38082548,"duration_in_seconds":942}]},{"id":"07a1ac25-2a79-4408-84de-95631b433bf7","title":"EP16 AFK: A Guide to networking and conferences","url":"https://a-mugful-of-marketing.fireside.fm/16","content_text":"Barnaby and James have been attending networking events and conferences for the last 15 years or more.\n\nAmsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. \n\nWe talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!\n\nRecorded on 17/09/2024\n\nOn this episode:\n00:00 Introduction\n02:00 Initial Research - How to prepare for networking and conferences\n04:00 Preparation - Tailor your 'Elevator pitch'\n06:00 Preparation -Dedicated networking spaces\n06:30 Preparation - Scheduling meetings in your diary\n07:00 Preparation - Speaking at conferences\n07:50 Approach - What you should be doing at the event\n08:20 Approach - Communication\n09:00 Approach - First impressions and introductions\n10:20 Approach - The long-term value of meetings\n11:15 Approach - Where are the best places to network?\n12:00 Approach - Standing out in a positive way\n13:30 After the Event - How to follow up\n14:30 After the Event - Personalised \"conversation call-backs\"\n14:55 After the Event - Have a follow up system in place\n15:50 After the Event - When to follow up with people?\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eBarnaby and James have been attending networking events and conferences for the last 15 years or more.\u003c/p\u003e\n\n\u003cp\u003eAmsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. \u003c/p\u003e\n\n\u003cp\u003eWe talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded on 17/09/2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this episode:\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n02:00 Initial Research - How to prepare for networking and conferences\u003cbr\u003e\n04:00 Preparation - Tailor your \u0026#39;Elevator pitch\u0026#39;\u003cbr\u003e\n06:00 Preparation -Dedicated networking spaces\u003cbr\u003e\n06:30 Preparation - Scheduling meetings in your diary\u003cbr\u003e\n07:00 Preparation - Speaking at conferences\u003cbr\u003e\n07:50 Approach - What you should be doing at the event\u003cbr\u003e\n08:20 Approach - Communication\u003cbr\u003e\n09:00 Approach - First impressions and introductions\u003cbr\u003e\n10:20 Approach - The long-term value of meetings\u003cbr\u003e\n11:15 Approach - Where are the best places to network?\u003cbr\u003e\n12:00 Approach - Standing out in a positive way\u003cbr\u003e\n13:30 After the Event - How to follow up\u003cbr\u003e\n14:30 After the Event - Personalised \u0026quot;conversation call-backs\u0026quot;\u003cbr\u003e\n14:55 After the Event - Have a follow up system in place\u003cbr\u003e\n15:50 After the Event - When to follow up with people?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Barnaby and James have been attending networking events and conferences for the last 15 years or more.\r\n\r\nAmsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. \r\n\r\nWe talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!","date_published":"2024-09-24T10:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/07a1ac25-2a79-4408-84de-95631b433bf7.mp3","mime_type":"audio/mpeg","size_in_bytes":41789891,"duration_in_seconds":1036}]},{"id":"3786ac24-42ab-4af6-847f-76a319794525","title":"EP15 How to get hired by a marketing agency","url":"https://a-mugful-of-marketing.fireside.fm/15","content_text":"Looking to land that new marketing job? Wondering why you never make it through to the interview stage?\nIt's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - \"How to get hired by a marketing agency\".\n\nOver the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times. \n\nThey've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at. \n\nFor this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!\n\nRecorded on 14/08/2024\n\nOn this episode:\n00:00 Introduction\n01:12 Understanding job applications\n03:17 How to stand out from the crowd\n05:36 Ways to present yourself\n10:48 Does your social media help or hinder your chances?\n11:45 Interview preparation\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eLooking to land that new marketing job? Wondering why you never make it through to the interview stage?\u003cbr\u003e\nIt\u0026#39;s time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week\u0026#39;s episode - \u0026quot;How to get hired by a marketing agency\u0026quot;.\u003c/p\u003e\n\n\u003cp\u003eOver the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They\u0026#39;ve been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times. \u003c/p\u003e\n\n\u003cp\u003eThey\u0026#39;ve worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at. \u003c/p\u003e\n\n\u003cp\u003eFor this episode, they\u0026#39;re channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded on 14/08/2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this episode:\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n01:12 Understanding job applications\u003cbr\u003e\n03:17 How to stand out from the crowd\u003cbr\u003e\n05:36 Ways to present yourself\u003cbr\u003e\n10:48 Does your social media help or hinder your chances?\u003cbr\u003e\n11:45 Interview preparation\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Looking to land that new marketing job? Wondering why you never make it through to the interview stage?\r\nIt's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - \"How to get hired by a marketing agency\".","date_published":"2024-08-20T08:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/3786ac24-42ab-4af6-847f-76a319794525.mp3","mime_type":"audio/mpeg","size_in_bytes":40493136,"duration_in_seconds":981}]},{"id":"9b5deadf-2752-4889-b76e-c5c659548829","title":"EP14 Spotify Countdowns + New social features","url":"https://a-mugful-of-marketing.fireside.fm/14","content_text":"James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.  \n\nRecorded on 31/07/2024\n\nOn this episode:\n00:00 Introduction\n00:55 Spotify Countdown Pages\n05:29  New profile curation features on Instagram\n07:47 Downvotes on X\n10:50 Clear Mode Reels on Facebook\n11:57 New ‘Add Yours’ Stickers on Youtube Shorts\n13:25 Custom Thumbnails on TikTok\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eJames and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.  \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded on 31/07/2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this episode:\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n00:55 Spotify Countdown Pages\u003cbr\u003e\n05:29  New profile curation features on Instagram\u003cbr\u003e\n07:47 Downvotes on X\u003cbr\u003e\n10:50 Clear Mode Reels on Facebook\u003cbr\u003e\n11:57 New ‘Add Yours’ Stickers on Youtube Shorts\u003cbr\u003e\n13:25 Custom Thumbnails on TikTok\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.  ","date_published":"2024-08-06T07:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/9b5deadf-2752-4889-b76e-c5c659548829.mp3","mime_type":"audio/mpeg","size_in_bytes":37731767,"duration_in_seconds":942}]},{"id":"8c7df046-24a9-4126-89bd-3f1d8ad96d78","title":"EP13 AI vs Organic Social Media Interactions - The Contradiction Explored!","url":"https://a-mugful-of-marketing.fireside.fm/13","content_text":"We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?\n\nRecorded: 3rd July 2024\n\nIn this episode:\n\n\nBroadcast Channels on Facebook\nLatest Youtube Fandem Report Key Takeaways\nThe ‘AI vs Organic’ contradiction on socials\nAI Avatars on Meta and Tiktok \n\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWe are constantly being told we need to create more \u0026#39;meaningful interactions\u0026#39; and how social media platforms prioritise \u0026#39;real\u0026#39; engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded: 3rd July 2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn this episode:\u003c/strong\u003e\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eBroadcast Channels on Facebook\u003c/li\u003e\n\u003cli\u003eLatest Youtube Fandem Report Key Takeaways\u003c/li\u003e\n\u003cli\u003eThe ‘AI vs Organic’ contradiction on socials\u003c/li\u003e\n\u003cli\u003eAI Avatars on Meta and Tiktok \u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?","date_published":"2024-07-16T10:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/8c7df046-24a9-4126-89bd-3f1d8ad96d78.mp3","mime_type":"audio/mpeg","size_in_bytes":30315463,"duration_in_seconds":729}]},{"id":"b17e78b9-d309-47f8-a8ad-63903d9293e1","title":"EP12 The Verdict on Co-op Live - Has it turned the bad press around?","url":"https://a-mugful-of-marketing.fireside.fm/12","content_text":"We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. \n\nRecorded: 3rd July 2024\n\nIn this episode:\n\n\nThe verdict on Co-op Live Arena\nOur first-hand experience of a big event there\nHas the negative press around its launch been reversed?\nThe marketing lessons can we learn\n\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWe revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded: 3rd July 2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn this episode:\u003c/strong\u003e\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe verdict on Co-op Live Arena\u003c/li\u003e\n\u003cli\u003eOur first-hand experience of a big event there\u003c/li\u003e\n\u003cli\u003eHas the negative press around its launch been reversed?\u003c/li\u003e\n\u003cli\u003eThe marketing lessons can we learn\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.","date_published":"2024-07-09T09:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/b17e78b9-d309-47f8-a8ad-63903d9293e1.mp3","mime_type":"audio/mpeg","size_in_bytes":35140828,"duration_in_seconds":849}]},{"id":"9fd65b34-4e96-4ed8-9b88-86b3d996d8f1","title":"EP11 Brand new features on Instagram! ","url":"https://a-mugful-of-marketing.fireside.fm/11","content_text":"We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! \n\nFind out how you how you can leverage all these fresh features to power your content strategy on Instagram.\n\nRecorded: 11th, June 2024\n\nOn this week’s episode:\n00:00 Welcome\n01:22 Instagram say Call to Action can impact post reach\n04:05 Instagram Group Profile feature\n06:35 Instagram will now allow text overlays on Carousels\n10:08 Live Streams \n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWe\u0026#39;ve got an \u0026#39;Instagram Special\u0026#39; for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram\u0026#39;s warning against \u0026#39;Engagement baiting\u0026#39;, the new \u0026#39;Group Profiles\u0026#39; for creators, how users can now add \u0026#39;Text overlays\u0026#39; to Carousels and all the new additions to Broadcast Channels! \u003c/p\u003e\n\n\u003cp\u003eFind out how you how you can leverage all these fresh features to power your content strategy on Instagram.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded: 11th, June 2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eOn this week’s episode:\u003cbr\u003e\n00:00 Welcome\u003cbr\u003e\n01:22 Instagram say Call to Action can impact post reach\u003cbr\u003e\n04:05 Instagram Group Profile feature\u003cbr\u003e\n06:35 Instagram will now allow text overlays on Carousels\u003cbr\u003e\n10:08 Live Streams \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! ","date_published":"2024-06-18T11:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/9fd65b34-4e96-4ed8-9b88-86b3d996d8f1.mp3","mime_type":"audio/mpeg","size_in_bytes":37781837,"duration_in_seconds":926}]},{"id":"db71fa44-6798-4bf0-a2e4-6d4b57830bbb","title":"EP10 Successful Event Marketing in the age of the death of the festival + more","url":"https://a-mugful-of-marketing.fireside.fm/10","content_text":"Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.\n\nRecorded: 29th May, 2024\n\nOn this Episode\n00:00 Welcome\n01:36 Successful event marketing in the age of declining festivals?\n05:19 AI content labelling\n08:39 A new feature on Bluesky\n09:50 TikTok reveals hour-long uploads\n11:29 Fan spotlights on TikTok\n13:17 The key to reach on Instagram\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eIs this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded: 29th May, 2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eOn this Episode\u003cbr\u003e\n00:00 Welcome\u003cbr\u003e\n01:36 Successful event marketing in the age of declining festivals?\u003cbr\u003e\n05:19 AI content labelling\u003cbr\u003e\n08:39 A new feature on Bluesky\u003cbr\u003e\n09:50 TikTok reveals hour-long uploads\u003cbr\u003e\n11:29 Fan spotlights on TikTok\u003cbr\u003e\n13:17 The key to reach on Instagram\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.","date_published":"2024-06-04T07:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/db71fa44-6798-4bf0-a2e4-6d4b57830bbb.mp3","mime_type":"audio/mpeg","size_in_bytes":37399482,"duration_in_seconds":903}]},{"id":"9b4aa261-9b99-4705-aadb-19cc79f2a3d7","title":"EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media","url":"https://a-mugful-of-marketing.fireside.fm/9","content_text":"What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.\n\nRecorded: 14th May, 2024\n\nOn this Episode\n00:00 Introduction\n00:45 TikTok's new collaboration feature, a new growth strategy\n04:27 Instagram tests a new ‘Peek’  feature akin to BeReal\n08:39 The perfect Reel length on Instagram\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWhat is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week\u0026#39;s episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecorded: 14th May, 2024\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eOn this Episode\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n00:45 TikTok\u0026#39;s new collaboration feature, a new growth strategy\u003cbr\u003e\n04:27 Instagram tests a new ‘Peek’  feature akin to BeReal\u003cbr\u003e\n08:39 The perfect Reel length on Instagram\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.","date_published":"2024-05-21T07:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/9b4aa261-9b99-4705-aadb-19cc79f2a3d7.mp3","mime_type":"audio/mpeg","size_in_bytes":32096905,"duration_in_seconds":785}]},{"id":"2b5b07da-336d-4650-a62f-7d043cd0b029","title":"EP08 Instagram algorithm changes coming Summer 2024! + New Story features!","url":"https://a-mugful-of-marketing.fireside.fm/08","content_text":"HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.\n\nRecorded: 7th May, 2024\n\nOn this Episode\n\n\nInstagram Recommendations and ‘Direct replace’. What does this mean for creators and 'curator' accounts?\nAirchat: Voice and text social network\nCreators and their AI bot versions on Meta\nFun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers\nYouTube tests “subscriber only shorts”\n\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eHUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram\u0026#39;s big news will impact your digital content strategy.\u003c/p\u003e\n\n\u003cp\u003eRecorded: 7th May, 2024\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this Episode\u003c/strong\u003e\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eInstagram Recommendations and ‘Direct replace’. What does this mean for creators and \u0026#39;curator\u0026#39; accounts?\u003c/li\u003e\n\u003cli\u003eAirchat: Voice and text social network\u003c/li\u003e\n\u003cli\u003eCreators and their AI bot versions on Meta\u003c/li\u003e\n\u003cli\u003eFun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers\u003c/li\u003e\n\u003cli\u003eYouTube tests “subscriber only shorts”\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"HUGE changes over at Instagram that you need to know about! On top of the latest news this week in social media, James and Barnaby dive into the exciting new features you can start using now and talk about the longer term implications of how Instagram's latest news will impact your digital content strategy.\r\n","date_published":"2024-05-14T13:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/2b5b07da-336d-4650-a62f-7d043cd0b029.mp3","mime_type":"audio/mpeg","size_in_bytes":41090568,"duration_in_seconds":971}]},{"id":"b0330bef-5abf-44d0-98f2-29bb4155e954","title":"EP07 Marketing Lessons From The Co-op Live Launch Fiasco.","url":"https://a-mugful-of-marketing.fireside.fm/07","content_text":"Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.\n\nRecorded: 1st May, 2024\n\nOn this Episode\n00:00 Introduction\n00:58 What happened with the Co-op Live Arena launch?\n02:15 Problems with messaging\n02:50 Trash talking and being negative about your competition\n03:30 Publicly announcing your KPIs\n04:20 Overpromising and under-delivering\n05:15 Keep your community on side\n06:20 Alienating smaller venues\n07:10 How do they turn it around from a PR perspective?\n08:40 Rebuilding trust and where to begin\n09:40 Summary and lessons\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eIs Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.\u003c/p\u003e\n\n\u003cp\u003eRecorded: 1st May, 2024\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this Episode\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n00:58 What happened with the Co-op Live Arena launch?\u003cbr\u003e\n02:15 Problems with messaging\u003cbr\u003e\n02:50 Trash talking and being negative about your competition\u003cbr\u003e\n03:30 Publicly announcing your KPIs\u003cbr\u003e\n04:20 Overpromising and under-delivering\u003cbr\u003e\n05:15 Keep your community on side\u003cbr\u003e\n06:20 Alienating smaller venues\u003cbr\u003e\n07:10 How do they turn it around from a PR perspective?\u003cbr\u003e\n08:40 Rebuilding trust and where to begin\u003cbr\u003e\n09:40 Summary and lessons\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.","date_published":"2024-05-07T11:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/b0330bef-5abf-44d0-98f2-29bb4155e954.mp3","mime_type":"audio/mpeg","size_in_bytes":25478940,"duration_in_seconds":613}]},{"id":"a6f34790-affd-4a61-b403-d334722f77fc","title":"EP06 How to audit your social media [Part 1] - Objectives \u0026 Audience ","url":"https://a-mugful-of-marketing.fireside.fm/06","content_text":"Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! \n\nLearn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. \n\nIn Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.\n\nOn this Episode\n00:00 Introduction\n02:11 \"Step 1 - Objectives and Audience\"\n02:29 “What are your Primary Objectives?”\n02:58 “Who is your Target Audience?”\n03:41 “Task 1: List Your Objectives and Audience”\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003ePart 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! \u003c/p\u003e\n\n\u003cp\u003eLearn how to assess what you\u0026#39;re doing well, what the opportunities are and find out what areas are you not giving enough attention. \u003c/p\u003e\n\n\u003cp\u003eIn Part 1, we\u0026#39;ll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We\u0026#39;ll build on this in Part 2 so tune back in for that.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this Episode\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n02:11 \u0026quot;Step 1 - Objectives and Audience\u0026quot;\u003cbr\u003e\n02:29 “What are your Primary Objectives?”\u003cbr\u003e\n02:58 “Who is your Target Audience?”\u003cbr\u003e\n03:41 “Task 1: List Your Objectives and Audience”\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! \r\n\r\nLearn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.","date_published":"2024-04-09T10:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/a6f34790-affd-4a61-b403-d334722f77fc.mp3","mime_type":"audio/mpeg","size_in_bytes":10924453,"duration_in_seconds":249}]},{"id":"09306339-fb7a-4342-a1d9-95fb4bc608e8","title":"EP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of Marketing","url":"https://a-mugful-of-marketing.fireside.fm/05","content_text":"The number one question social media marketing experts get asked by their clients is \"Should I post this?!\". \n\nIn this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.\n\n\nIs it relevant?\nIs it good?\nIs the timing right?\n\n\nOn this Episode\n00:00 Welcome\n00:45 The 3 Key Principles\n00:55 1. Is it relevant?\n02:30 2. Is it good?\n05:00 3. Is the timing right?\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eThe number one question social media marketing experts get asked by their clients is \u0026quot;Should I post this?!\u0026quot;. \u003c/p\u003e\n\n\u003cp\u003eIn this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.\u003c/p\u003e\n\n\u003col\u003e\n\u003cli\u003eIs it relevant?\u003c/li\u003e\n\u003cli\u003eIs it good?\u003c/li\u003e\n\u003cli\u003eIs the timing right?\u003c/li\u003e\n\u003c/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this Episode\u003c/strong\u003e\u003cbr\u003e\n00:00 Welcome\u003cbr\u003e\n00:45 The 3 Key Principles\u003cbr\u003e\n00:55 1. Is it relevant?\u003cbr\u003e\n02:30 2. Is it good?\u003cbr\u003e\n05:00 3. Is the timing right?\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"The number one question social media marketing experts get asked by their clients is \"Should I post this?!\". \r\n\r\nIn this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.\r\n\r\n1. Is it relevant?\r\n2. Is it good?\r\n3. Is the timing right?","date_published":"2024-04-02T10:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/09306339-fb7a-4342-a1d9-95fb4bc608e8.mp3","mime_type":"audio/mpeg","size_in_bytes":25352968,"duration_in_seconds":610}]},{"id":"ada6bfcb-1679-403c-8de8-8bf5f1aca0ee","title":"EP04 Tick Tock - Is the clock ticking down to a TikTok ban?","url":"https://a-mugful-of-marketing.fireside.fm/04","content_text":"Will TikTok be banned in the USA? \nWill ByteDance be forced to sell? \nHow should marketers and brands react to the news?\n\nAs a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.\n\nOn this Episode\n00:00 Introduction\n01:00 What’s Happening\n01:55 What’s the likelihood of it being banned in the US?\n03:50 Should you be preparing for a US TikTok ban?\n05:00 When TikTok was banned in India\n06:00 Should you stop using TikTok?\n06:30 What would a ban constitute? \n07:12 Summary\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWill TikTok be banned in the USA? \u003cbr\u003e\nWill ByteDance be forced to sell? \u003cbr\u003e\nHow should marketers and brands react to the news?\u003c/p\u003e\n\n\u003cp\u003eAs a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this Episode\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction\u003cbr\u003e\n01:00 What’s Happening\u003cbr\u003e\n01:55 What’s the likelihood of it being banned in the US?\u003cbr\u003e\n03:50 Should you be preparing for a US TikTok ban?\u003cbr\u003e\n05:00 When TikTok was banned in India\u003cbr\u003e\n06:00 Should you stop using TikTok?\u003cbr\u003e\n06:30 What would a ban constitute? \u003cbr\u003e\n07:12 Summary\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Will TikTok be banned in the USA? \r\nWill ByteDance be forced to sell? \r\nHow should marketers and brands react to the news?\r\n\r\nAs a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.","date_published":"2024-03-26T10:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/ada6bfcb-1679-403c-8de8-8bf5f1aca0ee.mp3","mime_type":"audio/mpeg","size_in_bytes":21583990,"duration_in_seconds":520}]},{"id":"c76347f9-27b5-41a4-9b39-f038c5ed8b7a","title":"EP03 Meta punishing political content - what does it mean for marketing?","url":"https://a-mugful-of-marketing.fireside.fm/03","content_text":"Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!\n\nOn this episode:\n\n\n00:40 What the Brits and Oscars tell us about changing media habits.\n03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing\n07:30 2024 - The Return of Maps to Marketing\n09:28 Instagram - Live Streams, Games and Engagement\n11:11 Is Meta punishing activist marketers?\n\n\nReferences:\nNME Article\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWhy did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOn this episode:\u003c/strong\u003e\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e00:40 What the Brits and Oscars tell us about changing media habits.\u003c/li\u003e\n\u003cli\u003e03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing\u003c/li\u003e\n\u003cli\u003e07:30 2024 - The Return of Maps to Marketing\u003c/li\u003e\n\u003cli\u003e09:28 Instagram - Live Streams, Games and Engagement\u003c/li\u003e\n\u003cli\u003e11:11 Is Meta punishing activist marketers?\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eReferences:\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.nme.com/news/music/brit-awards-2024-viewership-drops-by-900000-from-last-year-3597085\" rel=\"nofollow\"\u003eNME Article\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!","date_published":"2024-03-19T07:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/c76347f9-27b5-41a4-9b39-f038c5ed8b7a.mp3","mime_type":"audio/mpeg","size_in_bytes":37757578,"duration_in_seconds":920}]},{"id":"2fac69a5-4b98-4bf5-a10c-707a8c201524","title":"EP02 The Death of Vice and the Virtue of Owning Your Audience","url":"https://a-mugful-of-marketing.fireside.fm/02","content_text":"Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?\n\nHow do media platforms make money in 2024, and why does this matter?\n\nWhat does owning your audience mean, and how can you make money from it?\n\nIs email marketing still important?\n\nFind answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.\n\n\n00:00 This time on A Mugful of Marketing\n01:00 The lessons to learn from Vice closing it’s website\n02:00 The issue with business models and media platforms\n03:00 Guardian vs Telegraph models\n06:00 What does “owning your audience” actually mean?\n00:07 The importance of email marketing\n08:00 Adding value and purpose to audiences you own\n09:00 Two-way dialogue\n10:00 Key takeaways\n11:00 Paid subscription models on social media\n\n\nWatch episodes on YouTube\nWatch here\n\nReferences:\nHow VICE come up with article ideas - YouTube video\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eWhy did Vice die (was it Venezuela\u0026#39;s transgender ketamine dealers?!), and what can you learn from it?\u003c/p\u003e\n\n\u003cp\u003eHow do media platforms make money in 2024, and why does this matter?\u003c/p\u003e\n\n\u003cp\u003eWhat does owning your audience mean, and how can you make money from it?\u003c/p\u003e\n\n\u003cp\u003eIs email marketing still important?\u003c/p\u003e\n\n\u003cp\u003eFind answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e00:00 This time on A Mugful of Marketing\u003c/li\u003e\n\u003cli\u003e01:00 The lessons to learn from Vice closing it’s website\u003c/li\u003e\n\u003cli\u003e02:00 The issue with business models and media platforms\u003c/li\u003e\n\u003cli\u003e03:00 Guardian vs Telegraph models\u003c/li\u003e\n\u003cli\u003e06:00 What does “owning your audience” actually mean?\u003c/li\u003e\n\u003cli\u003e00:07 The importance of email marketing\u003c/li\u003e\n\u003cli\u003e08:00 Adding value and purpose to audiences you own\u003c/li\u003e\n\u003cli\u003e09:00 Two-way dialogue\u003c/li\u003e\n\u003cli\u003e10:00 Key takeaways\u003c/li\u003e\n\u003cli\u003e11:00 Paid subscription models on social media\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eReferences:\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=Ia7fUQXskvA\" rel=\"nofollow\"\u003eHow VICE come up with article ideas - YouTube video\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?\r\n\r\nHow do media platforms make money in 2024, and why does this matter?\r\n\r\nWhat does owning your audience mean, and how can you make money from it?\r\n\r\nIs email marketing still important?\r\n\r\nFind answers to all these questions and more in the latest edition of a Mugful of Marketing, with James and Barnaby from One Nine Nine.","date_published":"2024-03-12T07:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/2fac69a5-4b98-4bf5-a10c-707a8c201524.mp3","mime_type":"audio/mpeg","size_in_bytes":31499441,"duration_in_seconds":764}]},{"id":"7abab17c-8286-44ed-98ac-8ed73cc15120","title":"EP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time)","url":"https://a-mugful-of-marketing.fireside.fm/01","content_text":"Is TikTok Taking Over Your Television (One Horizontal Video at a Time)\n\nIs TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?\n\nFind out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.\n\nJoin James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.\n\nThis time on A Mugful of Marketing…\n\nTikTok’s 30-minute uploads \nLandscape video goes big on TikTok\nUniversal music shuns TikTok\nA dedicated video tab on X?\nHashtags in 2024 – what’s the point?\n\nLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nTikTok\nFacebook\nTwitter","content_html":"\u003cp\u003eIs TikTok Taking Over Your Television (One Horizontal Video at a Time)\u003c/p\u003e\n\n\u003cp\u003eIs TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?\u003c/p\u003e\n\n\u003cp\u003eFind out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.\u003c/p\u003e\n\n\u003cp\u003eJoin James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.\u003c/p\u003e\n\n\u003cp\u003eThis time on A Mugful of Marketing…\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.socialmediatoday.com/news/tiktoks-testing-30-minute-uploads-looks-expand-content-option/705375/\" rel=\"nofollow\"\u003eTikTok’s 30-minute uploads \u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.socialmediatoday.com/news/tiktok-encouraging-creators-post-videos-landscape-format/705914/\" rel=\"nofollow\"\u003eLandscape video goes big on TikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.rollingstone.com/music/music-news/tiktok-universal-music-dispute-explainer-1234957811/\" rel=\"nofollow\"\u003eUniversal music shuns TikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.socialmediatoday.com/news/x-testing-dedicated-video-tab-the-lower-function-bar/705689/\" rel=\"nofollow\"\u003eA dedicated video tab on X?\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/\" rel=\"nofollow\"\u003eHashtags in 2024 – what’s the point?\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P\u0026_r=1\" rel=\"nofollow\"\u003eTikTok\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?","date_published":"2024-02-23T15:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/7abab17c-8286-44ed-98ac-8ed73cc15120.mp3","mime_type":"audio/mpeg","size_in_bytes":41880091,"duration_in_seconds":1030}]},{"id":"70ed59be-9fb3-4b64-8a37-2b946e8da9ed","title":"EP00 Welcome to A Mugful of Marketing","url":"https://a-mugful-of-marketing.fireside.fm/00","content_text":"Introducing A Mugful of Marketing\n\nBrews and views from across the world of marketing.\n\nWhat do techno DJs, gas cylinders and palm oil have in common? \n\nHow do you keep up to date with what’s happening in the ever changing world of marketing?\n\nDoes the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!\n\nFind out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.\n\nJoin James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.\n\nLike the podcast? Subscribe and sign up for regular marketing insights in your inbox on our website\n\nWatch episodes on YouTube\nWatch here\n\nConnect with One Nine Nine or find out more about our marketing services\noneninenine.agency\nInstagram\nLinkedIn\nFacebook\nTwitter","content_html":"\u003cp\u003e\u003cstrong\u003eIntroducing A Mugful of Marketing\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eBrews and views from across the world of marketing.\u003c/p\u003e\n\n\u003cp\u003eWhat do techno DJs, gas cylinders and palm oil have in common? \u003c/p\u003e\n\n\u003cp\u003eHow do you keep up to date with what’s happening in the ever changing world of marketing?\u003c/p\u003e\n\n\u003cp\u003eDoes the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!\u003c/p\u003e\n\n\u003cp\u003eFind out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.\u003c/p\u003e\n\n\u003cp\u003eJoin James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.\u003c/p\u003e\n\n\u003cp\u003eLike the podcast? Subscribe and sign up for regular marketing insights in your inbox \u003ca href=\"https://www.oneninenine.agency/blog?987c6468_page=2\" rel=\"nofollow\"\u003eon our website\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatch episodes on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@_OneNineNine/\" rel=\"nofollow\"\u003eWatch here\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect with One Nine Nine or find out more about our marketing services\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.oneninenine.agency/\" rel=\"nofollow\"\u003eoneninenine.agency\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/_oneninenine\" rel=\"nofollow\"\u003eInstagram\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.linkedin.com/company/35600706\" rel=\"nofollow\"\u003eLinkedIn\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/oneninenineagency\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://twitter.com/_oneninenine\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/p\u003e","summary":"Introducing A Mugful of Marketing\r\n\r\nBrews and views from across the world of marketing.","date_published":"2024-02-23T14:00:00.000Z","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/96d2ce5b-05f1-4dbd-ac5c-28b96507b88c/70ed59be-9fb3-4b64-8a37-2b946e8da9ed.mp3","mime_type":"audio/mpeg","size_in_bytes":9701634,"duration_in_seconds":225}]}]}