We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!
\n\nFind out how you how you can leverage all these fresh features to power your content strategy on Instagram.
\n\nRecorded: 11th, June 2024
\n\nOn this week’s episode:
\n00:00 Welcome
\n01:22 Instagram say Call to Action can impact post reach
\n04:05 Instagram Group Profile feature
\n06:35 Instagram will now allow text overlays on Carousels
\n10:08 Live Streams
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Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.
\n\nRecorded: 29th May, 2024
\n\nOn this Episode
\n00:00 Welcome
\n01:36 Successful event marketing in the age of declining festivals?
\n05:19 AI content labelling
\n08:39 A new feature on Bluesky
\n09:50 TikTok reveals hour-long uploads
\n11:29 Fan spotlights on TikTok
\n13:17 The key to reach on Instagram
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What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.
\n\nRecorded: 14th May, 2024
\n\nOn this Episode
\n00:00 Introduction
\n00:45 TikTok's new collaboration feature, a new growth strategy
\n04:27 Instagram tests a new ‘Peek’ feature akin to BeReal
\n08:39 The perfect Reel length on Instagram
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HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.
\n\nRecorded: 7th May, 2024
\n\nOn this Episode
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Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.
\n\nRecorded: 1st May, 2024
\n\nOn this Episode
\n00:00 Introduction
\n00:58 What happened with the Co-op Live Arena launch?
\n02:15 Problems with messaging
\n02:50 Trash talking and being negative about your competition
\n03:30 Publicly announcing your KPIs
\n04:20 Overpromising and under-delivering
\n05:15 Keep your community on side
\n06:20 Alienating smaller venues
\n07:10 How do they turn it around from a PR perspective?
\n08:40 Rebuilding trust and where to begin
\n09:40 Summary and lessons
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Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!
\n\nLearn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention.
\n\nIn Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.
\n\nOn this Episode
\n00:00 Introduction
\n02:11 "Step 1 - Objectives and Audience"
\n02:29 “What are your Primary Objectives?”
\n02:58 “Who is your Target Audience?”
\n03:41 “Task 1: List Your Objectives and Audience”
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The number one question social media marketing experts get asked by their clients is "Should I post this?!".
\n\nIn this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.
\n\nOn this Episode
\n00:00 Welcome
\n00:45 The 3 Key Principles
\n00:55 1. Is it relevant?
\n02:30 2. Is it good?
\n05:00 3. Is the timing right?
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Will TikTok be banned in the USA?
\nWill ByteDance be forced to sell?
\nHow should marketers and brands react to the news?
As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.
\n\nOn this Episode
\n00:00 Introduction
\n01:00 What’s Happening
\n01:55 What’s the likelihood of it being banned in the US?
\n03:50 Should you be preparing for a US TikTok ban?
\n05:00 When TikTok was banned in India
\n06:00 Should you stop using TikTok?
\n06:30 What would a ban constitute?
\n07:12 Summary
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Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!
\n\nOn this episode:
\n\nReferences:
\nNME Article
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Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?
\n\nHow do media platforms make money in 2024, and why does this matter?
\n\nWhat does owning your audience mean, and how can you make money from it?
\n\nIs email marketing still important?
\n\nFind answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.
\n\nWatch episodes on YouTube
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References:
\nHow VICE come up with article ideas - YouTube video
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Is TikTok Taking Over Your Television (One Horizontal Video at a Time)
\n\nIs TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?
\n\nFind out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.
\n\nJoin James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.
\n\nThis time on A Mugful of Marketing…
\n\nTikTok’s 30-minute uploads
\nLandscape video goes big on TikTok
\nUniversal music shuns TikTok
\nA dedicated video tab on X?
\nHashtags in 2024 – what’s the point?
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Introducing A Mugful of Marketing
\n\nBrews and views from across the world of marketing.
\n\nWhat do techno DJs, gas cylinders and palm oil have in common?
\n\nHow do you keep up to date with what’s happening in the ever changing world of marketing?
\n\nDoes the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!
\n\nFind out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.
\n\nJoin James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.
\n\nLike the podcast? Subscribe and sign up for regular marketing insights in your inbox on our website
\n\nWatch episodes on YouTube
\nWatch here
Connect with One Nine Nine or find out more about our marketing services
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\nInstagram
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