web01.fireside.fm Tue, 26 May 2026 08:44:33 -0500 Fireside (https://fireside.fm) A Mugful of Marketing - Episodes Tagged with “Digital Marketing” https://a-mugful-of-marketing.fireside.fm/tags/digital%20marketing Tue, 05 Nov 2024 11:00:00 +0000 Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format. en-us episodic 10 minute chats on the hottest topics and latest developments in the marketing world. One Nine Nine Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format. yes marketing, music marketing, digital marketing, social media, PR, marketing for musicians, music industry, entertainment marketing One Nine Nine james@oneninenine.agency EP18 Improve your Local Marketing Strategy - Part 1 International Markets https://a-mugful-of-marketing.fireside.fm/18 583cd652-8713-4b61-a9df-c11f599bec42 Tue, 05 Nov 2024 11:00:00 +0000 One Nine Nine full One Nine Nine Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing! 17:01 yes <p>Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!</p> <p><strong>Recorded on 29/10/2024</strong></p> <p><strong>On this episode:</strong></p> <p>00:45 Introduction<br> 03:20 What is International Marketing?</p> <ul> <li>Why does Local Marketing work?</li> <li>Challenges of Marketing Internationally</li> <li>Top tips for successful Regional Marketing</li> <li>Examples of International Marketing gone wrong!</li> <li>Summary, how to improve your International Marketing Strategy</li> </ul> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, music marketing Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!

Recorded on 29/10/2024

On this episode:

00:45 Introduction
03:20 What is International Marketing?

  • Why does Local Marketing work?
  • Challenges of Marketing Internationally
  • Top tips for successful Regional Marketing
  • Examples of International Marketing gone wrong!
  • Summary, how to improve your International Marketing Strategy

Watch episodes on YouTube
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Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
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Facebook
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]]> Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!

Recorded on 29/10/2024

On this episode:

00:45 Introduction
03:20 What is International Marketing?

  • Why does Local Marketing work?
  • Challenges of Marketing Internationally
  • Top tips for successful Regional Marketing
  • Examples of International Marketing gone wrong!
  • Summary, how to improve your International Marketing Strategy

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP17 Taking on the big ticketing companies and owning your own marketing data https://a-mugful-of-marketing.fireside.fm/17 c28f18d6-6a81-4b73-b0e7-fd8a02379a45 Wed, 09 Oct 2024 12:00:00 +0000 One Nine Nine full One Nine Nine Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing. Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. 15:42 yes <p>Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.</p> <p>Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. </p> <p><strong>Recorded on 02/10/2024</strong></p> <p><strong>On this episode:</strong><br> 00:00 Introduction<br> 00:44 James Blake takes on the music monopolies!<br> 02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem<br> 05:50 How can I own my own data?<br> 10:00 Is it possible to promote a tour with only your own data?<br> 11:22 Ethics and accountability<br> 14:00 What can we learn?</p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.

Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.

Recorded on 02/10/2024

On this episode:
00:00 Introduction
00:44 James Blake takes on the music monopolies!
02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem
05:50 How can I own my own data?
10:00 Is it possible to promote a tour with only your own data?
11:22 Ethics and accountability
14:00 What can we learn?

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.

Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.

Recorded on 02/10/2024

On this episode:
00:00 Introduction
00:44 James Blake takes on the music monopolies!
02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem
05:50 How can I own my own data?
10:00 Is it possible to promote a tour with only your own data?
11:22 Ethics and accountability
14:00 What can we learn?

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP16 AFK: A Guide to networking and conferences https://a-mugful-of-marketing.fireside.fm/16 07a1ac25-2a79-4408-84de-95631b433bf7 Tue, 24 Sep 2024 10:00:00 +0000 One Nine Nine full One Nine Nine Barnaby and James have been attending networking events and conferences for the last 15 years or more. Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences! 17:16 yes <p>Barnaby and James have been attending networking events and conferences for the last 15 years or more.</p> <p>Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. </p> <p>We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!</p> <p><strong>Recorded on 17/09/2024</strong></p> <p><strong>On this episode:</strong><br> 00:00 Introduction<br> 02:00 Initial Research - How to prepare for networking and conferences<br> 04:00 Preparation - Tailor your 'Elevator pitch'<br> 06:00 Preparation -Dedicated networking spaces<br> 06:30 Preparation - Scheduling meetings in your diary<br> 07:00 Preparation - Speaking at conferences<br> 07:50 Approach - What you should be doing at the event<br> 08:20 Approach - Communication<br> 09:00 Approach - First impressions and introductions<br> 10:20 Approach - The long-term value of meetings<br> 11:15 Approach - Where are the best places to network?<br> 12:00 Approach - Standing out in a positive way<br> 13:30 After the Event - How to follow up<br> 14:30 After the Event - Personalised "conversation call-backs"<br> 14:55 After the Event - Have a follow up system in place<br> 15:50 After the Event - When to follow up with people?</p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, ADE, network, conferences Barnaby and James have been attending networking events and conferences for the last 15 years or more.

Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.

We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!

Recorded on 17/09/2024

On this episode:
00:00 Introduction
02:00 Initial Research - How to prepare for networking and conferences
04:00 Preparation - Tailor your 'Elevator pitch'
06:00 Preparation -Dedicated networking spaces
06:30 Preparation - Scheduling meetings in your diary
07:00 Preparation - Speaking at conferences
07:50 Approach - What you should be doing at the event
08:20 Approach - Communication
09:00 Approach - First impressions and introductions
10:20 Approach - The long-term value of meetings
11:15 Approach - Where are the best places to network?
12:00 Approach - Standing out in a positive way
13:30 After the Event - How to follow up
14:30 After the Event - Personalised "conversation call-backs"
14:55 After the Event - Have a follow up system in place
15:50 After the Event - When to follow up with people?

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Barnaby and James have been attending networking events and conferences for the last 15 years or more.

Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.

We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!

Recorded on 17/09/2024

On this episode:
00:00 Introduction
02:00 Initial Research - How to prepare for networking and conferences
04:00 Preparation - Tailor your 'Elevator pitch'
06:00 Preparation -Dedicated networking spaces
06:30 Preparation - Scheduling meetings in your diary
07:00 Preparation - Speaking at conferences
07:50 Approach - What you should be doing at the event
08:20 Approach - Communication
09:00 Approach - First impressions and introductions
10:20 Approach - The long-term value of meetings
11:15 Approach - Where are the best places to network?
12:00 Approach - Standing out in a positive way
13:30 After the Event - How to follow up
14:30 After the Event - Personalised "conversation call-backs"
14:55 After the Event - Have a follow up system in place
15:50 After the Event - When to follow up with people?

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP15 How to get hired by a marketing agency https://a-mugful-of-marketing.fireside.fm/15 3786ac24-42ab-4af6-847f-76a319794525 Tue, 20 Aug 2024 08:00:00 +0000 One Nine Nine full One Nine Nine Looking to land that new marketing job? Wondering why you never make it through to the interview stage? It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency". 16:21 yes <p>Looking to land that new marketing job? Wondering why you never make it through to the interview stage?<br> It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".</p> <p>Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times. </p> <p>They've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at. </p> <p>For this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!</p> <p><strong>Recorded on 14/08/2024</strong></p> <p><strong>On this episode:</strong><br> 00:00 Introduction<br> 01:12 Understanding job applications<br> 03:17 How to stand out from the crowd<br> 05:36 Ways to present yourself<br> 10:48 Does your social media help or hinder your chances?<br> 11:45 Interview preparation</p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, marketing jobs Looking to land that new marketing job? Wondering why you never make it through to the interview stage?
It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".

Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times.

They've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at.

For this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!

Recorded on 14/08/2024

On this episode:
00:00 Introduction
01:12 Understanding job applications
03:17 How to stand out from the crowd
05:36 Ways to present yourself
10:48 Does your social media help or hinder your chances?
11:45 Interview preparation

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Looking to land that new marketing job? Wondering why you never make it through to the interview stage?
It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".

Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times.

They've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at.

For this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!

Recorded on 14/08/2024

On this episode:
00:00 Introduction
01:12 Understanding job applications
03:17 How to stand out from the crowd
05:36 Ways to present yourself
10:48 Does your social media help or hinder your chances?
11:45 Interview preparation

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP14 Spotify Countdowns + New social features https://a-mugful-of-marketing.fireside.fm/14 9b5deadf-2752-4889-b76e-c5c659548829 Tue, 06 Aug 2024 07:00:00 +0000 One Nine Nine full One Nine Nine James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing. 15:42 yes <p>James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing. </p> <p><strong>Recorded on 31/07/2024</strong></p> <p><strong>On this episode:</strong><br> 00:00 Introduction<br> 00:55 Spotify Countdown Pages<br> 05:29 New profile curation features on Instagram<br> 07:47 Downvotes on X<br> 10:50 Clear Mode Reels on Facebook<br> 11:57 New ‘Add Yours’ Stickers on Youtube Shorts<br> 13:25 Custom Thumbnails on TikTok</p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.

Recorded on 31/07/2024

On this episode:
00:00 Introduction
00:55 Spotify Countdown Pages
05:29 New profile curation features on Instagram
07:47 Downvotes on X
10:50 Clear Mode Reels on Facebook
11:57 New ‘Add Yours’ Stickers on Youtube Shorts
13:25 Custom Thumbnails on TikTok

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.

Recorded on 31/07/2024

On this episode:
00:00 Introduction
00:55 Spotify Countdown Pages
05:29 New profile curation features on Instagram
07:47 Downvotes on X
10:50 Clear Mode Reels on Facebook
11:57 New ‘Add Yours’ Stickers on Youtube Shorts
13:25 Custom Thumbnails on TikTok

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP13 AI vs Organic Social Media Interactions - The Contradiction Explored! https://a-mugful-of-marketing.fireside.fm/13 8c7df046-24a9-4126-89bd-3f1d8ad96d78 Tue, 16 Jul 2024 10:00:00 +0000 One Nine Nine full One Nine Nine We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone? 12:09 no <p>We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?</p> <p><strong>Recorded: 3rd July 2024</strong></p> <p><strong>In this episode:</strong></p> <ul> <li>Broadcast Channels on Facebook</li> <li>Latest Youtube Fandem Report Key Takeaways</li> <li>The ‘AI vs Organic’ contradiction on socials</li> <li>AI Avatars on Meta and Tiktok </li> </ul> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?

Recorded: 3rd July 2024

In this episode:

  • Broadcast Channels on Facebook
  • Latest Youtube Fandem Report Key Takeaways
  • The ‘AI vs Organic’ contradiction on socials
  • AI Avatars on Meta and Tiktok

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?

Recorded: 3rd July 2024

In this episode:

  • Broadcast Channels on Facebook
  • Latest Youtube Fandem Report Key Takeaways
  • The ‘AI vs Organic’ contradiction on socials
  • AI Avatars on Meta and Tiktok

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP12 The Verdict on Co-op Live - Has it turned the bad press around? https://a-mugful-of-marketing.fireside.fm/12 b17e78b9-d309-47f8-a8ad-63903d9293e1 Tue, 09 Jul 2024 09:00:00 +0000 One Nine Nine full One Nine Nine We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. 14:09 no <p>We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. </p> <p><strong>Recorded: 3rd July 2024</strong></p> <p><strong>In this episode:</strong></p> <ul> <li>The verdict on Co-op Live Arena</li> <li>Our first-hand experience of a big event there</li> <li>Has the negative press around its launch been reversed?</li> <li>The marketing lessons can we learn</li> </ul> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.

Recorded: 3rd July 2024

In this episode:

  • The verdict on Co-op Live Arena
  • Our first-hand experience of a big event there
  • Has the negative press around its launch been reversed?
  • The marketing lessons can we learn

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
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LinkedIn
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Facebook
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]]> We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.

Recorded: 3rd July 2024

In this episode:

  • The verdict on Co-op Live Arena
  • Our first-hand experience of a big event there
  • Has the negative press around its launch been reversed?
  • The marketing lessons can we learn

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP11 Brand new features on Instagram! https://a-mugful-of-marketing.fireside.fm/11 9fd65b34-4e96-4ed8-9b88-86b3d996d8f1 Tue, 18 Jun 2024 11:00:00 +0000 One Nine Nine full One Nine Nine We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! 15:26 no <p>We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! </p> <p>Find out how you how you can leverage all these fresh features to power your content strategy on Instagram.</p> <p><strong>Recorded: 11th, June 2024</strong></p> <p>On this week’s episode:<br> 00:00 Welcome<br> 01:22 Instagram say Call to Action can impact post reach<br> 04:05 Instagram Group Profile feature<br> 06:35 Instagram will now allow text overlays on Carousels<br> 10:08 Live Streams </p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!

Find out how you how you can leverage all these fresh features to power your content strategy on Instagram.

Recorded: 11th, June 2024

On this week’s episode:
00:00 Welcome
01:22 Instagram say Call to Action can impact post reach
04:05 Instagram Group Profile feature
06:35 Instagram will now allow text overlays on Carousels
10:08 Live Streams

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!

Find out how you how you can leverage all these fresh features to power your content strategy on Instagram.

Recorded: 11th, June 2024

On this week’s episode:
00:00 Welcome
01:22 Instagram say Call to Action can impact post reach
04:05 Instagram Group Profile feature
06:35 Instagram will now allow text overlays on Carousels
10:08 Live Streams

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP10 Successful Event Marketing in the age of the death of the festival + more https://a-mugful-of-marketing.fireside.fm/10 db71fa44-6798-4bf0-a2e4-6d4b57830bbb Tue, 04 Jun 2024 07:00:00 +0000 One Nine Nine full One Nine Nine Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media. 15:03 yes <p>Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.</p> <p><strong>Recorded: 29th May, 2024</strong></p> <p>On this Episode<br> 00:00 Welcome<br> 01:36 Successful event marketing in the age of declining festivals?<br> 05:19 AI content labelling<br> 08:39 A new feature on Bluesky<br> 09:50 TikTok reveals hour-long uploads<br> 11:29 Fan spotlights on TikTok<br> 13:17 The key to reach on Instagram</p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.

Recorded: 29th May, 2024

On this Episode
00:00 Welcome
01:36 Successful event marketing in the age of declining festivals?
05:19 AI content labelling
08:39 A new feature on Bluesky
09:50 TikTok reveals hour-long uploads
11:29 Fan spotlights on TikTok
13:17 The key to reach on Instagram

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.

Recorded: 29th May, 2024

On this Episode
00:00 Welcome
01:36 Successful event marketing in the age of declining festivals?
05:19 AI content labelling
08:39 A new feature on Bluesky
09:50 TikTok reveals hour-long uploads
11:29 Fan spotlights on TikTok
13:17 The key to reach on Instagram

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media https://a-mugful-of-marketing.fireside.fm/9 9b4aa261-9b99-4705-aadb-19cc79f2a3d7 Tue, 21 May 2024 07:00:00 +0000 One Nine Nine full One Nine Nine What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies. 13:05 no <p>What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.</p> <p><strong>Recorded: 14th May, 2024</strong></p> <p>On this Episode<br> 00:00 Introduction<br> 00:45 TikTok's new collaboration feature, a new growth strategy<br> 04:27 Instagram tests a new ‘Peek’ feature akin to BeReal<br> 08:39 The perfect Reel length on Instagram</p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.

Recorded: 14th May, 2024

On this Episode
00:00 Introduction
00:45 TikTok's new collaboration feature, a new growth strategy
04:27 Instagram tests a new ‘Peek’ feature akin to BeReal
08:39 The perfect Reel length on Instagram

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.

Recorded: 14th May, 2024

On this Episode
00:00 Introduction
00:45 TikTok's new collaboration feature, a new growth strategy
04:27 Instagram tests a new ‘Peek’ feature akin to BeReal
08:39 The perfect Reel length on Instagram

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP08 Instagram algorithm changes coming Summer 2024! + New Story features! https://a-mugful-of-marketing.fireside.fm/08 2b5b07da-336d-4650-a62f-7d043cd0b029 Tue, 14 May 2024 13:00:00 +0000 One Nine Nine full One Nine Nine HUGE changes over at Instagram that you need to know about! On top of the latest news this week in social media, James and Barnaby dive into the exciting new features you can start using now and talk about the longer term implications of how Instagram's latest news will impact your digital content strategy. 16:11 no <p>HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.</p> <p>Recorded: 7th May, 2024</p> <p><strong>On this Episode</strong></p> <ul> <li>Instagram Recommendations and ‘Direct replace’. What does this mean for creators and 'curator' accounts?</li> <li>Airchat: Voice and text social network</li> <li>Creators and their AI bot versions on Meta</li> <li>Fun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers</li> <li>YouTube tests “subscriber only shorts”</li> </ul> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.

Recorded: 7th May, 2024

On this Episode

  • Instagram Recommendations and ‘Direct replace’. What does this mean for creators and 'curator' accounts?
  • Airchat: Voice and text social network
  • Creators and their AI bot versions on Meta
  • Fun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers
  • YouTube tests “subscriber only shorts”

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.

Recorded: 7th May, 2024

On this Episode

  • Instagram Recommendations and ‘Direct replace’. What does this mean for creators and 'curator' accounts?
  • Airchat: Voice and text social network
  • Creators and their AI bot versions on Meta
  • Fun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers
  • YouTube tests “subscriber only shorts”

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP07 Marketing Lessons From The Co-op Live Launch Fiasco. https://a-mugful-of-marketing.fireside.fm/07 b0330bef-5abf-44d0-98f2-29bb4155e954 Tue, 07 May 2024 11:00:00 +0000 One Nine Nine full One Nine Nine Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing. 10:13 no <p>Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.</p> <p>Recorded: 1st May, 2024</p> <p><strong>On this Episode</strong><br> 00:00 Introduction<br> 00:58 What happened with the Co-op Live Arena launch?<br> 02:15 Problems with messaging<br> 02:50 Trash talking and being negative about your competition<br> 03:30 Publicly announcing your KPIs<br> 04:20 Overpromising and under-delivering<br> 05:15 Keep your community on side<br> 06:20 Alienating smaller venues<br> 07:10 How do they turn it around from a PR perspective?<br> 08:40 Rebuilding trust and where to begin<br> 09:40 Summary and lessons</p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, Co-op Live Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.

Recorded: 1st May, 2024

On this Episode
00:00 Introduction
00:58 What happened with the Co-op Live Arena launch?
02:15 Problems with messaging
02:50 Trash talking and being negative about your competition
03:30 Publicly announcing your KPIs
04:20 Overpromising and under-delivering
05:15 Keep your community on side
06:20 Alienating smaller venues
07:10 How do they turn it around from a PR perspective?
08:40 Rebuilding trust and where to begin
09:40 Summary and lessons

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.

Recorded: 1st May, 2024

On this Episode
00:00 Introduction
00:58 What happened with the Co-op Live Arena launch?
02:15 Problems with messaging
02:50 Trash talking and being negative about your competition
03:30 Publicly announcing your KPIs
04:20 Overpromising and under-delivering
05:15 Keep your community on side
06:20 Alienating smaller venues
07:10 How do they turn it around from a PR perspective?
08:40 Rebuilding trust and where to begin
09:40 Summary and lessons

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP06 How to audit your social media [Part 1] - Objectives & Audience https://a-mugful-of-marketing.fireside.fm/06 a6f34790-affd-4a61-b403-d334722f77fc Tue, 09 Apr 2024 10:00:00 +0000 One Nine Nine full One Nine Nine Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that. 4:09 no <p>Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! </p> <p>Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. </p> <p>In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.</p> <p><strong>On this Episode</strong><br> 00:00 Introduction<br> 02:11 "Step 1 - Objectives and Audience"<br> 02:29 “What are your Primary Objectives?”<br> 02:58 “Who is your Target Audience?”<br> 03:41 “Task 1: List Your Objectives and Audience”</p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!

Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention.

In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.

On this Episode
00:00 Introduction
02:11 "Step 1 - Objectives and Audience"
02:29 “What are your Primary Objectives?”
02:58 “Who is your Target Audience?”
03:41 “Task 1: List Your Objectives and Audience”

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!

Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention.

In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.

On this Episode
00:00 Introduction
02:11 "Step 1 - Objectives and Audience"
02:29 “What are your Primary Objectives?”
02:58 “Who is your Target Audience?”
03:41 “Task 1: List Your Objectives and Audience”

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of Marketing https://a-mugful-of-marketing.fireside.fm/05 09306339-fb7a-4342-a1d9-95fb4bc608e8 Tue, 02 Apr 2024 10:00:00 +0000 One Nine Nine full One Nine Nine The number one question social media marketing experts get asked by their clients is "Should I post this?!". In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post. 1. Is it relevant? 2. Is it good? 3. Is the timing right? 10:10 no <p>The number one question social media marketing experts get asked by their clients is "Should I post this?!". </p> <p>In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.</p> <ol> <li>Is it relevant?</li> <li>Is it good?</li> <li>Is the timing right?</li> </ol> <p><strong>On this Episode</strong><br> 00:00 Welcome<br> 00:45 The 3 Key Principles<br> 00:55 1. Is it relevant?<br> 02:30 2. Is it good?<br> 05:00 3. Is the timing right?</p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency The number one question social media marketing experts get asked by their clients is "Should I post this?!".

In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.

  1. Is it relevant?
  2. Is it good?
  3. Is the timing right?

On this Episode
00:00 Welcome
00:45 The 3 Key Principles
00:55 1. Is it relevant?
02:30 2. Is it good?
05:00 3. Is the timing right?

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
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Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
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]]> The number one question social media marketing experts get asked by their clients is "Should I post this?!".

In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.

  1. Is it relevant?
  2. Is it good?
  3. Is the timing right?

On this Episode
00:00 Welcome
00:45 The 3 Key Principles
00:55 1. Is it relevant?
02:30 2. Is it good?
05:00 3. Is the timing right?

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP04 Tick Tock - Is the clock ticking down to a TikTok ban? https://a-mugful-of-marketing.fireside.fm/04 ada6bfcb-1679-403c-8de8-8bf5f1aca0ee Tue, 26 Mar 2024 10:00:00 +0000 One Nine Nine full One Nine Nine Will TikTok be banned in the USA? Will ByteDance be forced to sell? How should marketers and brands react to the news? As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks. 8:40 no <p>Will TikTok be banned in the USA? <br> Will ByteDance be forced to sell? <br> How should marketers and brands react to the news?</p> <p>As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.</p> <p><strong>On this Episode</strong><br> 00:00 Introduction<br> 01:00 What’s Happening<br> 01:55 What’s the likelihood of it being banned in the US?<br> 03:50 Should you be preparing for a US TikTok ban?<br> 05:00 When TikTok was banned in India<br> 06:00 Should you stop using TikTok?<br> 06:30 What would a ban constitute? <br> 07:12 Summary</p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> Will TikTok be banned in the USA?
Will ByteDance be forced to sell?
How should marketers and brands react to the news?

As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.

On this Episode
00:00 Introduction
01:00 What’s Happening
01:55 What’s the likelihood of it being banned in the US?
03:50 Should you be preparing for a US TikTok ban?
05:00 When TikTok was banned in India
06:00 Should you stop using TikTok?
06:30 What would a ban constitute?
07:12 Summary

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Will TikTok be banned in the USA?
Will ByteDance be forced to sell?
How should marketers and brands react to the news?

As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.

On this Episode
00:00 Introduction
01:00 What’s Happening
01:55 What’s the likelihood of it being banned in the US?
03:50 Should you be preparing for a US TikTok ban?
05:00 When TikTok was banned in India
06:00 Should you stop using TikTok?
06:30 What would a ban constitute?
07:12 Summary

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP03 Meta punishing political content - what does it mean for marketing? https://a-mugful-of-marketing.fireside.fm/03 c76347f9-27b5-41a4-9b39-f038c5ed8b7a Tue, 19 Mar 2024 07:00:00 +0000 One Nine Nine full One Nine Nine Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads! 15:20 yes <p>Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!</p> <p><strong>On this episode:</strong></p> <ul> <li>00:40 What the Brits and Oscars tell us about changing media habits.</li> <li>03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing</li> <li>07:30 2024 - The Return of Maps to Marketing</li> <li>09:28 Instagram - Live Streams, Games and Engagement</li> <li>11:11 Is Meta punishing activist marketers?</li> </ul> <p><strong>References:</strong><br> <a href="https://www.nme.com/news/music/brit-awards-2024-viewership-drops-by-900000-from-last-year-3597085" target="_blank" rel="nofollow noopener">NME Article</a></p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!

On this episode:

  • 00:40 What the Brits and Oscars tell us about changing media habits.
  • 03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing
  • 07:30 2024 - The Return of Maps to Marketing
  • 09:28 Instagram - Live Streams, Games and Engagement
  • 11:11 Is Meta punishing activist marketers?

References:
NME Article

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!

On this episode:

  • 00:40 What the Brits and Oscars tell us about changing media habits.
  • 03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing
  • 07:30 2024 - The Return of Maps to Marketing
  • 09:28 Instagram - Live Streams, Games and Engagement
  • 11:11 Is Meta punishing activist marketers?

References:
NME Article

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP02 The Death of Vice and the Virtue of Owning Your Audience https://a-mugful-of-marketing.fireside.fm/02 2fac69a5-4b98-4bf5-a10c-707a8c201524 Tue, 12 Mar 2024 07:00:00 +0000 One Nine Nine full One Nine Nine Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it? How do media platforms make money in 2024, and why does this matter? What does owning your audience mean, and how can you make money from it? Is email marketing still important? Find answers to all these questions and more in the latest edition of a Mugful of Marketing, with James and Barnaby from One Nine Nine. 12:44 yes <p>Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?</p> <p>How do media platforms make money in 2024, and why does this matter?</p> <p>What does owning your audience mean, and how can you make money from it?</p> <p>Is email marketing still important?</p> <p>Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.</p> <ul> <li>00:00 This time on A Mugful of Marketing</li> <li>01:00 The lessons to learn from Vice closing it’s website</li> <li>02:00 The issue with business models and media platforms</li> <li>03:00 Guardian vs Telegraph models</li> <li>06:00 What does “owning your audience” actually mean?</li> <li>00:07 The importance of email marketing</li> <li>08:00 Adding value and purpose to audiences you own</li> <li>09:00 Two-way dialogue</li> <li>10:00 Key takeaways</li> <li>11:00 Paid subscription models on social media</li> </ul> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>References:</strong><br> <a href="https://www.youtube.com/watch?v=Ia7fUQXskvA" target="_blank" rel="nofollow noopener">How VICE come up with article ideas - YouTube video</a></p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, VICE, email marketing, subscription models Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

How do media platforms make money in 2024, and why does this matter?

What does owning your audience mean, and how can you make money from it?

Is email marketing still important?

Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.

  • 00:00 This time on A Mugful of Marketing
  • 01:00 The lessons to learn from Vice closing it’s website
  • 02:00 The issue with business models and media platforms
  • 03:00 Guardian vs Telegraph models
  • 06:00 What does “owning your audience” actually mean?
  • 00:07 The importance of email marketing
  • 08:00 Adding value and purpose to audiences you own
  • 09:00 Two-way dialogue
  • 10:00 Key takeaways
  • 11:00 Paid subscription models on social media

Watch episodes on YouTube
Watch here

References:
How VICE come up with article ideas - YouTube video

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

How do media platforms make money in 2024, and why does this matter?

What does owning your audience mean, and how can you make money from it?

Is email marketing still important?

Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.

  • 00:00 This time on A Mugful of Marketing
  • 01:00 The lessons to learn from Vice closing it’s website
  • 02:00 The issue with business models and media platforms
  • 03:00 Guardian vs Telegraph models
  • 06:00 What does “owning your audience” actually mean?
  • 00:07 The importance of email marketing
  • 08:00 Adding value and purpose to audiences you own
  • 09:00 Two-way dialogue
  • 10:00 Key takeaways
  • 11:00 Paid subscription models on social media

Watch episodes on YouTube
Watch here

References:
How VICE come up with article ideas - YouTube video

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> EP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time) https://a-mugful-of-marketing.fireside.fm/01 7abab17c-8286-44ed-98ac-8ed73cc15120 Fri, 23 Feb 2024 15:00:00 +0000 One Nine Nine full One Nine Nine Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024? 17:10 yes <p>Is TikTok Taking Over Your Television (One Horizontal Video at a Time)</p> <p>Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?</p> <p>Find out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.</p> <p>Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.</p> <p>This time on A Mugful of Marketing…</p> <p><a href="https://www.socialmediatoday.com/news/tiktoks-testing-30-minute-uploads-looks-expand-content-option/705375/" target="_blank" rel="nofollow noopener">TikTok’s 30-minute uploads </a><br> <a href="https://www.socialmediatoday.com/news/tiktok-encouraging-creators-post-videos-landscape-format/705914/" target="_blank" rel="nofollow noopener">Landscape video goes big on TikTok</a><br> <a href="https://www.rollingstone.com/music/music-news/tiktok-universal-music-dispute-explainer-1234957811/" target="_blank" rel="nofollow noopener">Universal music shuns TikTok</a><br> <a href="https://www.socialmediatoday.com/news/x-testing-dedicated-video-tab-the-lower-function-bar/705689/" target="_blank" rel="nofollow noopener">A dedicated video tab on X?</a><br> <a href="https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/" target="_blank" rel="nofollow noopener">Hashtags in 2024 – what’s the point?</a></p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a></p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, tiktok marketing, grow on tiktik Is TikTok Taking Over Your Television (One Horizontal Video at a Time)

Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?

Find out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.

Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.

This time on A Mugful of Marketing…

TikTok’s 30-minute uploads
Landscape video goes big on TikTok
Universal music shuns TikTok
A dedicated video tab on X?
Hashtags in 2024 – what’s the point?

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Is TikTok Taking Over Your Television (One Horizontal Video at a Time)

Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?

Find out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.

Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.

This time on A Mugful of Marketing…

TikTok’s 30-minute uploads
Landscape video goes big on TikTok
Universal music shuns TikTok
A dedicated video tab on X?
Hashtags in 2024 – what’s the point?

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
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]]> EP00 Welcome to A Mugful of Marketing https://a-mugful-of-marketing.fireside.fm/00 70ed59be-9fb3-4b64-8a37-2b946e8da9ed Fri, 23 Feb 2024 14:00:00 +0000 One Nine Nine full One Nine Nine Introducing A Mugful of Marketing Brews and views from across the world of marketing. 3:45 yes <p><strong>Introducing A Mugful of Marketing</strong></p> <p>Brews and views from across the world of marketing.</p> <p>What do techno DJs, gas cylinders and palm oil have in common? </p> <p>How do you keep up to date with what’s happening in the ever changing world of marketing?</p> <p>Does the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!</p> <p>Find out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.</p> <p>Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.</p> <p>Like the podcast? Subscribe and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency Introducing A Mugful of Marketing

Brews and views from across the world of marketing.

What do techno DJs, gas cylinders and palm oil have in common?

How do you keep up to date with what’s happening in the ever changing world of marketing?

Does the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!

Find out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.

Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.

Like the podcast? Subscribe and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
Facebook
Twitter

]]> Introducing A Mugful of Marketing

Brews and views from across the world of marketing.

What do techno DJs, gas cylinders and palm oil have in common?

How do you keep up to date with what’s happening in the ever changing world of marketing?

Does the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!

Find out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.

Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.

Like the podcast? Subscribe and sign up for regular marketing insights in your inbox on our website

Watch episodes on YouTube
Watch here

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
Facebook
Twitter

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