web02.fireside.fm Tue, 26 May 2026 08:44:33 -0500 Fireside (https://fireside.fm) A Mugful of Marketing - Episodes Tagged with “Email Marketing” https://a-mugful-of-marketing.fireside.fm/tags/email%20marketing Tue, 12 Mar 2024 07:00:00 +0000 Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format. en-us episodic 10 minute chats on the hottest topics and latest developments in the marketing world. One Nine Nine Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format. yes marketing, music marketing, digital marketing, social media, PR, marketing for musicians, music industry, entertainment marketing One Nine Nine james@oneninenine.agency EP02 The Death of Vice and the Virtue of Owning Your Audience https://a-mugful-of-marketing.fireside.fm/02 2fac69a5-4b98-4bf5-a10c-707a8c201524 Tue, 12 Mar 2024 07:00:00 +0000 One Nine Nine full One Nine Nine Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it? How do media platforms make money in 2024, and why does this matter? What does owning your audience mean, and how can you make money from it? Is email marketing still important? Find answers to all these questions and more in the latest edition of a Mugful of Marketing, with James and Barnaby from One Nine Nine. 12:44 yes <p>Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?</p> <p>How do media platforms make money in 2024, and why does this matter?</p> <p>What does owning your audience mean, and how can you make money from it?</p> <p>Is email marketing still important?</p> <p>Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.</p> <ul> <li>00:00 This time on A Mugful of Marketing</li> <li>01:00 The lessons to learn from Vice closing it’s website</li> <li>02:00 The issue with business models and media platforms</li> <li>03:00 Guardian vs Telegraph models</li> <li>06:00 What does “owning your audience” actually mean?</li> <li>00:07 The importance of email marketing</li> <li>08:00 Adding value and purpose to audiences you own</li> <li>09:00 Two-way dialogue</li> <li>10:00 Key takeaways</li> <li>11:00 Paid subscription models on social media</li> </ul> <p><strong>Watch episodes on YouTube</strong><br> <a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener">Watch here</a></p> <p><strong>References:</strong><br> <a href="https://www.youtube.com/watch?v=Ia7fUQXskvA" target="_blank" rel="nofollow noopener">How VICE come up with article ideas - YouTube video</a></p> <p>Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox <a href="https://www.oneninenine.agency/blog?987c6468_page=2" target="_blank" rel="nofollow noopener">on our website</a></p> <p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br> <a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener">oneninenine.agency</a><br> <a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener">Instagram</a><br> <a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener">LinkedIn</a><br> <a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;_r=1" target="_blank" rel="nofollow noopener">TikTok</a><br> <a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener">Facebook</a><br> <a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener">Twitter</a> </p> marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, VICE, email marketing, subscription models Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

How do media platforms make money in 2024, and why does this matter?

What does owning your audience mean, and how can you make money from it?

Is email marketing still important?

Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.

  • 00:00 This time on A Mugful of Marketing
  • 01:00 The lessons to learn from Vice closing it’s website
  • 02:00 The issue with business models and media platforms
  • 03:00 Guardian vs Telegraph models
  • 06:00 What does “owning your audience” actually mean?
  • 00:07 The importance of email marketing
  • 08:00 Adding value and purpose to audiences you own
  • 09:00 Two-way dialogue
  • 10:00 Key takeaways
  • 11:00 Paid subscription models on social media

Watch episodes on YouTube
Watch here

References:
How VICE come up with article ideas - YouTube video

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

]]> Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

How do media platforms make money in 2024, and why does this matter?

What does owning your audience mean, and how can you make money from it?

Is email marketing still important?

Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.

  • 00:00 This time on A Mugful of Marketing
  • 01:00 The lessons to learn from Vice closing it’s website
  • 02:00 The issue with business models and media platforms
  • 03:00 Guardian vs Telegraph models
  • 06:00 What does “owning your audience” actually mean?
  • 00:07 The importance of email marketing
  • 08:00 Adding value and purpose to audiences you own
  • 09:00 Two-way dialogue
  • 10:00 Key takeaways
  • 11:00 Paid subscription models on social media

Watch episodes on YouTube
Watch here

References:
How VICE come up with article ideas - YouTube video

Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website

Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
TikTok
Facebook
Twitter

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