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    <title>A Mugful of Marketing - Episodes Tagged with “Music Marketing”</title>
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    <pubDate>Tue, 05 Nov 2024 11:00:00 +0000</pubDate>
    <description>Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world.  
We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are.
Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss.
So who are we? 
We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. 
We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.
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    <itunes:subtitle>10 minute chats on the hottest topics and latest developments in the marketing world.  </itunes:subtitle>
    <itunes:author>One Nine Nine</itunes:author>
    <itunes:summary>Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world.  
We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are.
Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss.
So who are we? 
We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. 
We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.
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    <itunes:keywords>marketing, music marketing, digital marketing, social media, PR, marketing for musicians, music industry, entertainment marketing</itunes:keywords>
    <itunes:owner>
      <itunes:name>One Nine Nine</itunes:name>
      <itunes:email>james@oneninenine.agency</itunes:email>
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<itunes:category text="Technology"/>
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  <title>EP18 Improve your Local Marketing Strategy - Part 1 International Markets</title>
  <link>https://a-mugful-of-marketing.fireside.fm/18</link>
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  <pubDate>Tue, 05 Nov 2024 11:00:00 +0000</pubDate>
  <author>One Nine Nine</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>One Nine Nine</itunes:author>
  <itunes:subtitle>Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!</itunes:subtitle>
  <itunes:duration>17:01</itunes:duration>
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  <description>&lt;p&gt;Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Recorded on 29/10/2024&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;On this episode:&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;00:45 Introduction&lt;br&gt;
03:20 What is International Marketing?&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Why does Local Marketing work?&lt;/li&gt;
&lt;li&gt;Challenges of Marketing Internationally&lt;/li&gt;
&lt;li&gt;Top tips for successful Regional Marketing&lt;/li&gt;
&lt;li&gt;Examples of International Marketing gone wrong!&lt;/li&gt;
&lt;li&gt;Summary, how to improve your International Marketing Strategy&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Watch episodes on YouTube&lt;/strong&gt;&lt;br&gt;
&lt;a href="https://www.youtube.com/@_OneNineNine/" target="_blank" rel="nofollow noopener"&gt;Watch here&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Connect with One Nine Nine or find out more about our marketing services&lt;/strong&gt;&lt;br&gt;
&lt;a href="https://www.oneninenine.agency/" target="_blank" rel="nofollow noopener"&gt;oneninenine.agency&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.instagram.com/_oneninenine" target="_blank" rel="nofollow noopener"&gt;Instagram&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.linkedin.com/company/35600706" target="_blank" rel="nofollow noopener"&gt;LinkedIn&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&amp;amp;_r=1" target="_blank" rel="nofollow noopener"&gt;TikTok&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.facebook.com/oneninenineagency" target="_blank" rel="nofollow noopener"&gt;Facebook&lt;/a&gt;&lt;br&gt;
&lt;a href="https://twitter.com/_oneninenine" target="_blank" rel="nofollow noopener"&gt;Twitter&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>marketing, digital marketing, social media marketing, pr, music industry marketing, marketing agency, music marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let&#39;s dive into Part 1 where we dissect International Marketing!</p>

<p><strong>Recorded on 29/10/2024</strong></p>

<p><strong>On this episode:</strong></p>

<p>00:45 Introduction<br>
03:20 What is International Marketing?</p>

<ul>
<li>Why does Local Marketing work?</li>
<li>Challenges of Marketing Internationally</li>
<li>Top tips for successful Regional Marketing</li>
<li>Examples of International Marketing gone wrong!</li>
<li>Summary, how to improve your International Marketing Strategy</li>
</ul>

<p><strong>Watch episodes on YouTube</strong><br>
<a href="https://www.youtube.com/@_OneNineNine/" rel="nofollow">Watch here</a></p>

<p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br>
<a href="https://www.oneninenine.agency/" rel="nofollow">oneninenine.agency</a><br>
<a href="https://www.instagram.com/_oneninenine" rel="nofollow">Instagram</a><br>
<a href="https://www.linkedin.com/company/35600706" rel="nofollow">LinkedIn</a><br>
<a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1" rel="nofollow">TikTok</a><br>
<a href="https://www.facebook.com/oneninenineagency" rel="nofollow">Facebook</a><br>
<a href="https://twitter.com/_oneninenine" rel="nofollow">Twitter</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let&#39;s dive into Part 1 where we dissect International Marketing!</p>

<p><strong>Recorded on 29/10/2024</strong></p>

<p><strong>On this episode:</strong></p>

<p>00:45 Introduction<br>
03:20 What is International Marketing?</p>

<ul>
<li>Why does Local Marketing work?</li>
<li>Challenges of Marketing Internationally</li>
<li>Top tips for successful Regional Marketing</li>
<li>Examples of International Marketing gone wrong!</li>
<li>Summary, how to improve your International Marketing Strategy</li>
</ul>

<p><strong>Watch episodes on YouTube</strong><br>
<a href="https://www.youtube.com/@_OneNineNine/" rel="nofollow">Watch here</a></p>

<p><strong>Connect with One Nine Nine or find out more about our marketing services</strong><br>
<a href="https://www.oneninenine.agency/" rel="nofollow">oneninenine.agency</a><br>
<a href="https://www.instagram.com/_oneninenine" rel="nofollow">Instagram</a><br>
<a href="https://www.linkedin.com/company/35600706" rel="nofollow">LinkedIn</a><br>
<a href="https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1" rel="nofollow">TikTok</a><br>
<a href="https://www.facebook.com/oneninenineagency" rel="nofollow">Facebook</a><br>
<a href="https://twitter.com/_oneninenine" rel="nofollow">Twitter</a></p>]]>
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