A Mugful of Marketing

EP11 Brand new features on Instagram!

June 18th, 2024  |  15 mins 26 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!

EP10 Successful Event Marketing in the age of the death of the festival + more

June 4th, 2024  |  15 mins 3 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.

EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media

May 21st, 2024  |  13 mins 5 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.

EP08 Instagram algorithm changes coming Summer 2024! + New Story features!

May 14th, 2024  |  16 mins 11 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

HUGE changes over at Instagram that you need to know about! On top of the latest news this week in social media, James and Barnaby dive into the exciting new features you can start using now and talk about the longer term implications of how Instagram's latest news will impact your digital content strategy.

EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

May 7th, 2024  |  10 mins 13 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.

EP06 How to audit your social media [Part 1] - Objectives & Audience

April 9th, 2024  |  4 mins 9 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!

Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.

EP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of Marketing

April 2nd, 2024  |  10 mins 10 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

The number one question social media marketing experts get asked by their clients is "Should I post this?!".

In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.

1. Is it relevant?
2. Is it good?
3. Is the timing right?

EP04 Tick Tock - Is the clock ticking down to a TikTok ban?

March 26th, 2024  |  8 mins 40 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing, tiktok

Will TikTok be banned in the USA?
Will ByteDance be forced to sell?
How should marketers and brands react to the news?

As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.

EP03 Meta punishing political content - what does it mean for marketing?

March 19th, 2024  |  15 mins 20 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!

EP02 The Death of Vice and the Virtue of Owning Your Audience

March 12th, 2024  |  12 mins 44 secs

digital marketing, email marketing, marketing, marketing agency, music industry marketing, pr, social media marketing, subscription models, vice

Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

How do media platforms make money in 2024, and why does this matter?

What does owning your audience mean, and how can you make money from it?

Is email marketing still important?

Find answers to all these questions and more in the latest edition of a Mugful of Marketing, with James and Barnaby from One Nine Nine.