A Mugful of Marketing

10 minute chats on the hottest topics and latest developments in the marketing world.

About the show

Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world.

We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are.

Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss.

So who are we?

We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands.

We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.

A Mugful of Marketing on social media

Episodes

  • EP18 Improve your Local Marketing Strategy - Part 1 International Markets

    November 5th, 2024  |  17 mins 1 sec
    digital marketing, marketing, marketing agency, music industry marketing, music marketing, pr, social media marketing

    Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!

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    EP17 Taking on the big ticketing companies and owning your own marketing data

    October 9th, 2024  |  15 mins 42 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.

    Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.

  • EP16 AFK: A Guide to networking and conferences

    September 24th, 2024  |  17 mins 16 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Barnaby and James have been attending networking events and conferences for the last 15 years or more.

    Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.

    We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!

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    EP15 How to get hired by a marketing agency

    August 20th, 2024  |  16 mins 21 secs
    digital marketing, marketing, marketing agency, marketing jobs, music industry marketing, pr, social media marketing

    Looking to land that new marketing job? Wondering why you never make it through to the interview stage?
    It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".

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    EP14 Spotify Countdowns + New social features

    August 6th, 2024  |  15 mins 42 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.

  • EP13 AI vs Organic Social Media Interactions - The Contradiction Explored!

    July 16th, 2024  |  12 mins 9 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?

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    EP12 The Verdict on Co-op Live - Has it turned the bad press around?

    July 9th, 2024  |  14 mins 9 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.

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    EP11 Brand new features on Instagram!

    June 18th, 2024  |  15 mins 26 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!

  • EP10 Successful Event Marketing in the age of the death of the festival + more

    June 4th, 2024  |  15 mins 3 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.

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    EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media

    May 21st, 2024  |  13 mins 5 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.

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    EP08 Instagram algorithm changes coming Summer 2024! + New Story features!

    May 14th, 2024  |  16 mins 11 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    HUGE changes over at Instagram that you need to know about! On top of the latest news this week in social media, James and Barnaby dive into the exciting new features you can start using now and talk about the longer term implications of how Instagram's latest news will impact your digital content strategy.

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    EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

    May 7th, 2024  |  10 mins 13 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.

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    EP06 How to audit your social media [Part 1] - Objectives & Audience

    April 9th, 2024  |  4 mins 9 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!

    Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.

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    EP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of Marketing

    April 2nd, 2024  |  10 mins 10 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    The number one question social media marketing experts get asked by their clients is "Should I post this?!".

    In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.

    1. Is it relevant?
    2. Is it good?
    3. Is the timing right?
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    EP04 Tick Tock - Is the clock ticking down to a TikTok ban?

    March 26th, 2024  |  8 mins 40 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing, tiktok

    Will TikTok be banned in the USA?
    Will ByteDance be forced to sell?
    How should marketers and brands react to the news?

    As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.

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    EP03 Meta punishing political content - what does it mean for marketing?

    March 19th, 2024  |  15 mins 20 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!