EP17 Taking on the big ticketing companies and owning your own marketing data

Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.

Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.

Recorded on 02/10/2024

On this episode:
00:00 Introduction
00:44 James Blake takes on the music monopolies!
02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem
05:50 How can I own my own data?
10:00 Is it possible to promote a tour with only your own data?
11:22 Ethics and accountability
14:00 What can we learn?

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