A Mugful of Marketing

EP18 Improve your Local Marketing Strategy - Part 1 International Markets

November 5th, 2024  |  17 mins 1 sec

digital marketing, marketing, marketing agency, music industry marketing, music marketing, pr, social media marketing

Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!

EP17 Taking on the big ticketing companies and owning your own marketing data

October 9th, 2024  |  15 mins 42 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.

Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.

EP16 AFK: A Guide to networking and conferences

September 24th, 2024  |  17 mins 16 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Barnaby and James have been attending networking events and conferences for the last 15 years or more.

Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.

We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!

EP15 How to get hired by a marketing agency

August 20th, 2024  |  16 mins 21 secs

digital marketing, marketing, marketing agency, marketing jobs, music industry marketing, pr, social media marketing

Looking to land that new marketing job? Wondering why you never make it through to the interview stage?
It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".

EP14 Spotify Countdowns + New social features

August 6th, 2024  |  15 mins 42 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.

EP13 AI vs Organic Social Media Interactions - The Contradiction Explored!

July 16th, 2024  |  12 mins 9 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?

EP12 The Verdict on Co-op Live - Has it turned the bad press around?

July 9th, 2024  |  14 mins 9 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.

EP11 Brand new features on Instagram!

June 18th, 2024  |  15 mins 26 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!

EP10 Successful Event Marketing in the age of the death of the festival + more

June 4th, 2024  |  15 mins 3 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.

EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media

May 21st, 2024  |  13 mins 5 secs

digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.