James Bevan
Co-Host of A Mugful of Marketing
DIRECTOR OF DIGITAL
Digital marketing specialist James has spent the last decade working in the global entertainment and events industry. From award winning festivals, to every major record label in the world – James has been creating strategies, managing teams and delivering digital campaigns for some of the most successful international artists, DJs and bands of the last 15 years.
James Bevan has hosted 19 Episodes.
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EP02 The Death of Vice and the Virtue of Owning Your Audience
March 12th, 2024 | 12 mins 44 secs
digital marketing, email marketing, marketing, marketing agency, music industry marketing, pr, social media marketing, subscription models, vice
Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?
How do media platforms make money in 2024, and why does this matter?
What does owning your audience mean, and how can you make money from it?
Is email marketing still important?
Find answers to all these questions and more in the latest edition of a Mugful of Marketing, with James and Barnaby from One Nine Nine.
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EP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time)
February 23rd, 2024 | 17 mins 10 secs
digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing
Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?
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EP00 Welcome to A Mugful of Marketing
February 23rd, 2024 | 3 mins 45 secs
digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing
Introducing A Mugful of Marketing
Brews and views from across the world of marketing.