Episode 02

EP02 The Death of Vice and the Virtue of Owning Your Audience

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March 12th, 2024

12 mins 44 secs

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About this Episode

Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

How do media platforms make money in 2024, and why does this matter?

What does owning your audience mean, and how can you make money from it?

Is email marketing still important?

Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.

  • 00:00 This time on A Mugful of Marketing
  • 01:00 The lessons to learn from Vice closing it’s website
  • 02:00 The issue with business models and media platforms
  • 03:00 Guardian vs Telegraph models
  • 06:00 What does “owning your audience” actually mean?
  • 00:07 The importance of email marketing
  • 08:00 Adding value and purpose to audiences you own
  • 09:00 Two-way dialogue
  • 10:00 Key takeaways
  • 11:00 Paid subscription models on social media

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References:
How VICE come up with article ideas - YouTube video

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