A Mugful of Marketing

10 minute chats on the hottest topics and latest developments in the marketing world.

About the show

Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world.

We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are.

Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss.

So who are we?

We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands.

We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.

A Mugful of Marketing on social media

Episodes

  • EP02 The Death of Vice and the Virtue of Owning Your Audience

    March 12th, 2024  |  12 mins 44 secs
    digital marketing, email marketing, marketing, marketing agency, music industry marketing, pr, social media marketing, subscription models, vice

    Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?

    How do media platforms make money in 2024, and why does this matter?

    What does owning your audience mean, and how can you make money from it?

    Is email marketing still important?

    Find answers to all these questions and more in the latest edition of a Mugful of Marketing, with James and Barnaby from One Nine Nine.

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    EP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time)

    February 23rd, 2024  |  17 mins 10 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?

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    EP00 Welcome to A Mugful of Marketing

    February 23rd, 2024  |  3 mins 45 secs
    digital marketing, marketing, marketing agency, music industry marketing, pr, social media marketing

    Introducing A Mugful of Marketing

    Brews and views from across the world of marketing.