EP06 How to audit your social media [Part 1] - Objectives & Audience

Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!

Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention.

In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.

On this Episode
00:00 Introduction
02:11 "Step 1 - Objectives and Audience"
02:29 “What are your Primary Objectives?”
02:58 “Who is your Target Audience?”
03:41 “Task 1: List Your Objectives and Audience”

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