EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.

Recorded: 1st May, 2024

On this Episode
00:00 Introduction
00:58 What happened with the Co-op Live Arena launch?
02:15 Problems with messaging
02:50 Trash talking and being negative about your competition
03:30 Publicly announcing your KPIs
04:20 Overpromising and under-delivering
05:15 Keep your community on side
06:20 Alienating smaller venues
07:10 How do they turn it around from a PR perspective?
08:40 Rebuilding trust and where to begin
09:40 Summary and lessons

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