EP12 The Verdict on Co-op Live - Has it turned the bad press around?

We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.

Recorded: 3rd July 2024

In this episode:

• The verdict on Co-op Live Arena
• Our first-hand experience of a big event there
• Has the negative press around its launch been reversed?
• The marketing lessons can we learn

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