Episode 04
EP04 Tick Tock - Is the clock ticking down to a TikTok ban?
March 26th, 2024
8 mins 40 secs
Tags
About this Episode
Will TikTok be banned in the USA?
Will ByteDance be forced to sell?
How should marketers and brands react to the news?
As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.
On this Episode
00:00 Introduction
01:00 What’s Happening
01:55 What’s the likelihood of it being banned in the US?
03:50 Should you be preparing for a US TikTok ban?
05:00 When TikTok was banned in India
06:00 Should you stop using TikTok?
06:30 What would a ban constitute?
07:12 Summary
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